Home | End of year 2025 meeting

Year End Sales Meeting 2025

storopack general

Strength

Strong product portfolio: Offers diverse protective packaging solutions

Long history & brand reputation:

Sustainability initiatives: Certified production facilities and focus on eco-friendly packaging solutions

Essential Role in Supply Chains: Protective packaging is critical for safeguarding products during storage and transit, reducing damage and returns, and ensuring customer satisfaction.

Diverse Applications: Used across multiple sectors—e-commerce, food & beverage, pharmaceuticals, electronics—making it a resilient and versatile.

Technological Innovation: Advancements in materials (biodegradable plastics, molded pulp, air cushions and smart packaging technologies enhance performance and sustainability.

Market Growth: Global protective packaging market valued at $31.12 billion in 2024, projected to reach $53.12 billion by 2033.

weakness

Lack of brand awareness in the UK across SME's

High Dependence on Raw Materials: Reliance on plastics and foams exposes the industry to price volatility and environmental criticism.

Cost Pressures: Sustainable alternatives often come with higher costs, limiting adoption among price-sensitive customers.

Complex Recycling Challenges: Multi-material packaging can be difficult to recycle, creating compliance and waste management issues.

opps

Growing e-commerce sector: Rising demand for protective packaging in online retail logistics

Shift toward sustainable packaging: Opportunity to expand and push, biodegradable and recyclable product lines.

Technological innovation/ Packaging Logistics: Smart packaging and automation solutions can enhance efficiency and customer value

threats

Intense competition

Economic volatility: Fluctuations in raw material costs and global supply chain disruptions can impact margins

Regulatory Risks: Increasing bans and taxes on plastics and non-recyclable materials could disrupt traditional packaging models

Pipeline and Updates

PROSPECTS

Have sourced and researched/qualified, over 1000 leads that are now on my radar. Every lead will be called, emailed and LinkedIn.

I have a personal target of at least 20% of these leads to be into discovery in Q1 2025.

Prospects are fluid and constantly replenished.

DISCOVERY

Have approximately 60 companies in discovery that are "live" contacted and in discussions re Storopack solutions.

This number will of course be fluid as I move leads through the cycle.

The intention is to move as many as possible through the cycle to OPPS/ TRIALS ASAP.

By securing meeting, demos and trials.

OPPS/ TRIALS top 5

Adexa

Track and Airplus trial underway

Adtec

Quoted on Emba swing clam solution for sensor. Ongoing poss for Working comfort when they accuire the premises next door and expand.

Marshall

Meeting in Jan with Lucy

Simply Thank You

Full packaging review meeting in Jan

Grayson

Meeting in Jan

Ocean LED

Meeting in Jan

current lead sources

Plans to achieve growth, to ensure company meets budget.

1. New business all starts with contact and IMHO don't ignore the phone!

Key Strategies for Cold Calling Success

1. Preparation Before the Call

Research your prospect: Know their industry, role, and potential challenges.
Define your objective: Is it to book a meeting, qualify a lead, or close a sale?
Have talking points ready but stay flexible.

2. The First 10 Seconds Matter

Hook quickly: Prospects decide fast whether to keep listening.
Be clear and confident: Introduce yourself and state why you’re calling in a concise, compelling way.
Avoid sounding robotic: A natural tone builds trust.

3. Focus on the Prospect, Not the Pitch

Lead with value: Frame your product/service as a solution to their pain points.
Ask open-ended questions: Encourage dialogue instead of monologues.
Listen actively: Tailor responses to what they say.

4. Handling Objections

Anticipate common pushbacks: “I’m busy,” “Not interested,” “Send me info.”
Take objection AWAY by saying/ acknowledging them first.
Turn objections into opportunities: Acknowledge concerns, then reframe with value.
Stay calm and professional: Never argue; instead, redirect.

5. After the Call

Follow up promptly: Send a recap email or LinkedIn message.
Track metrics: Monitor call-to-meeting conversion rates to refine your approach.
Review language and hooks: Adjust based on what works and what doesn’t

Bottom line:

Cold calling works when you research, personalize, and lead with value. The goal isn’t to sell immediately—it’s to open the door for a meaningful conversation.

Call at optimal times: Early morning or late afternoon often yield better results.
Use technology wisely: CRM tools,, boost efficiency.
Mindset matters: Treat cold calling as a conversation, not a transaction
Resilience: Its no different to fishing, the more you test the water the greater chance of catching the fish.
Time and pressure.

2. Convert Calls to Trials

Strategies for Conducting Product Trials

Our product trials are a powerful way to showcase value and convert prospects. Practices I will adhere too..

Define goals and metrics:

Know what success looks like (e.g., conversion rate, engagement level).

Prepare the trial environment:

Ensure demos are smooth, intuitive, and highlight key features.

Onboard users effectively:

Provide clear instructions, tutorials, or guided walkthroughs to reduce friction.

Monitor and support:

Offer proactive customer support during the trial to address issues quickly.

Gather feedback:

Collect both qualitative and quantitative data to refine the product.

Follow up and convert:

After the trial, evaluate results and nurture leads with tailored offers

3. Kiss

Keep it simple and straightforward

Minimise complexity to enhance understanding off value, efficiency in sales cycle and business practices.

4. Social

Continue to share informative content that can serve to do three things.

Generate hot leads,

Increase authenticity and credibility

Subliminal messaging, to aid everything covered above from the very first contact.